SEO SERVICES · IRELAND & UK
Content Strategy & SEO
That Builds Real Authority
Publishing content without a strategy is expensive noise. I build data-driven content strategies that help Irish and UK businesses rank for the keywords their customers actually search — and convert that traffic into real revenue.
What’s Included
Keyword Research & Mapping
Comprehensive research identifying every keyword opportunity across awareness, consideration, and decision stages — mapped to the right pages.
Competitor Content Gap Analysis
Finding the topics your competitors rank for that you don’t — and building a plan to close those gaps systematically.
Content Calendar & Planning
A 90-day editorial calendar with titles, target keywords, content type, and priority — so your team (or mine) knows exactly what to create.
On-Page SEO Optimisation
Optimising existing pages for target keywords: title tags, meta descriptions, headings, internal links, schema, and content structure.
Topical Authority Building
Structuring your content into pillar pages and supporting clusters to build deep topical authority in your niche.
Content Brief Writing
Detailed briefs for writers covering: target keyword, intent, structure, headings, FAQs, word count, internal links, and schema requirements.
My Process
1
Keyword & Intent Research
Deep analysis of search volumes, keyword difficulty, intent classification, and SERP features across your target topics and locations.
2
Competitor Benchmarking
Mapping your content against top competitors to identify gaps, opportunities, and the content investments needed to outrank them.
3
Strategy Document
A comprehensive content strategy: target audience, content pillars, priority keywords, content types, and 90-day roadmap.
4
Content Creation / Optimisation
Writing new content or optimising existing pages based on the strategy — all written for humans first, search engines second.
5
Track & Iterate
Monitoring rankings, impressions, and organic traffic monthly — refining the strategy based on what’s performing.
Results You Can Expect
- Ranking for new keyword clusters driving qualified traffic
- Higher visibility across the full content funnel
- More organic leads from informational and transactional queries
- Reduced cost-per-acquisition vs. paid advertising
- Established topical authority in your niche
Content strategy is a longer-term investment that compounds over time. The best time to start was 12 months ago — the second best time is now.
Frequently Asked Questions
Do you write the content or just plan it?
Both options are available. I can deliver a full strategy + content briefs for your team, or I can write the content myself. Most clients start with a strategy and content briefs.
How much content do I need to produce?
It depends on your niche and competition. For most SMEs, 2–4 high-quality articles per month is a solid starting point. Quality always beats quantity.
How long before content starts ranking?
New content typically takes 3–6 months to gain ranking momentum for competitive keywords. Optimising existing pages can show results faster — sometimes within weeks.
Should I focus on blogs or service pages?
Both. Service pages target high-intent keywords from people ready to buy. Blog content targets earlier-stage queries and builds topical authority that benefits all your pages.
Will you optimise my existing content?
Yes. Optimising existing content is often the highest-ROI activity — many businesses have good content that just isn’t structured correctly for search.